But how do you go about finding customers? While there are a lot of notable ways, such as social media, a website, ads in local publications, innovative PR that gets you featured on local (or national) media, and, of course, good old-fashioned word of mouth, there’s one thing a reputable business can’t forget: The old-school method of having your business phone number-and putting it everywhere. Additionally, you may want to file a complaint against the firm with the Federal Trade Commission at as well as the Better Business Bureau at You may also file a complaint with the Florida Department of Agriculture and Consumer Services, which acts as the State's consumer complaint clearinghouse, at set up your food truck or your doggie daycare, and you’re ready to win at this small-business game. You may file a complaint against a yellow pages directory firm with the Attorney General’s Office online at or by phone toll-free at 1-866-9-NO-SCAM. Call the Attorney General’s Office in the state in which the firm is located to find out if there are any consumer complaints against the firm. Research the company online and contact the Better Business Bureau at to determine what others have said about the firm. Investigate the company.īefore making any commitments, investigate the firm. Remember: Directories given exclusively to consumers who purchase advertisements, and statewide directories may be of little or no use.
Ask yourself, “Is this a solicitation or an invoice?” Please note courts have ruled that any business can use the “walking fingers” logo and the “Yellow Pages” term. Read the invoice carefully, including the terms and conditions and fine print. “THIS IS NOT A BILL” may appear on the invoice, but returning it may commit the consumer to a future bill. This is a deceptive technique used to trick the consumer into thinking there is an established relationship. Most invoices contain the popular “walking fingers” logo and the name “Yellow Pages.” They will often include the consumer’s phone number, an account representative’s name and a request to fix any incorrect information.
Before you pay an invoice for a Yellow Page Directory advertisement, familiarize yourself with the following: Why are the invoices confusing?
Many directories do not get published at all. The invoices are usually sent by out-of-state companies that publish a directory that contains a limited number of businesses and has limited availability to consumers. Small businesses all over the nation are receiving solicitations that appear to be invoices from the local Yellow Page Directory.
Yellow pages listing how to#
How to Protect Yourself: Yellow Pages Invoice Scam Source: Florida Attorney General's Office
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